Michael (Mike) Sorrentino

CEO

Michael’s producing career began in the 80’s, when he created quality content for the neighborhood from his family room with his dad’s VHS camcorder. He went on to become a veteran broadcast producer, having worked for more than a decade in national TV news. He has worked on the frontlines of major news stories from presidential elections to international humanitarian issues, and everything in between: including running live newscasts, training on-air reporters, and developing video content. 

At Sorrentino Media, Michael’s unparalleled production experience is put to good use in three different and meaningful ways: full-service video production, consulting and media training. As a producer and consultant, Michael creates and develops bespoke digital content for his clients. At his core, he’s a master storyteller with a journalistic eye and a keen understanding of the big picture. He knows how to quickly unearth the client’s core development needs and fine-tune the messaging. Michael’s passion and unbridled enthusiasm have resulted in long-term client relationships and a strong referral base. He always strives to bring out the best in everyone he works with. 

Michael literally wrote the book on virtual production. Based on the methods, technologies, and lessons learned from producing through the Covid pandemic, he co-authored the book, VIRTUAL PRESENTING A Guide to Formats, Production and Authentic Delivery.

He is admittedly a gadget nerd who has a knack for finding a good travel deal. When not working, you’ll find him “cooking” in a play-kitchen alongside his daughter, Rose, and wife, Annie. 

Liz Weaver O’ Keefe

Executive Producer

Liz kicked off her career in front of the camera as a local news reporter at several television stations throughout Florida. Bring her an iced coffee (she’ll be your best friend) and she will regale you with tales of storm chasing, shark sightings, and spring break stories she covered during her tenure in the Sunshine State. In 2005, she moved behind the camera first in public relations, then back to production in 2006 as a producer to embark on a new chapter of her life. She moved to New York City. 

Once in the city, Liz’s bags were always packed as she traveled working as a field producer for a syndicated news magazine show. Eventually, she moved onto the role of a segment producer at a national morning show. Liz loved the variety of segments assigned to her, things like; a live wedding on 6th Ave, cooking segments, celebrity interviews and breaking news. She was always looking for the best way to tell a story. Liz’s journalism career helped prepare her for the freelance world she entered in 2010. Since then, she has worked on a variety of projects, ultimately leading her to Sorrentino Media as Executive producer. In this role, Liz loves working with clients, and overseeing projects from the beginning stages through completion. 

Liz is not only the Executive Producer at Sorrentino Media, she also works alongside her husband as Co-Executive Producer of her two daughters, Maggie and Abby. Together, they offer Liz daily training on troubleshooting, managing expectations, and keeping the daily rundown moving along!

Dave Shaw

Executive Director, Production and Engineering

Dave is our jack of all trades, master of most. In college Dave was the guy you went to when you needed something done or had an idea that was out of the norm. Ever since then, he has taken an idea and found some way to make it happen. 

Over his career, Dave spent time in the early days of HD video as a non-linear online editor, a show editor, before moving into an in-house agency role within the education space. With experience not only on an agency side, but also as a client, he is able to bring a unique perspective to make sure clients needs are not only met, but exceeded. 

Dave is our executive director of production and engineering needs and uses his 20+ years of experience in production to make our clients’ visions a reality. If you need a studio built, go to Dave. If you have some crazy idea that you want to make a reality, go to Dave. If you just want to talk shop and brainstorm over a beer, go to Dave.

Wade Shields

Creative Director

As the Creative Director, Wade translates clients’ goals into a production plan that the Sorrentino Media team can bring to life. He has a blast finding the most engaging way to tell a story, and it is his personal goal to minimize stress for everyone involved in the process. While he has a knack for planning, he also loves the thrill of problem solving and adapting to real-world limitations that may arise. His start in the industry as an editor helps him visualize the end product, whether he is storyboarding or on set. 

Wade graduated from the University of Arizona with a BFA in Film Production and a minor in Creative Writing. He also wrote, produced, and directed Mister Sadpants, a feature film that was showcased in the 2018 Phoenix Film Festival. Outside of work, he is usually cooking with his husband or pampering his cats.