Video Production 2 | Sorrentino Media

Video Content & SEO: What’s the Relationship?

April 26, 2021 Video Production

You’ve undoubtedly heard of the term Search Engine Optimization – or SEO, for short. If you’re familiar with this channel of digital marketing, you may immediately think of improving site speed, creating blog posts, or perhaps cleaning up 404 errors…

Did the Pandemic Change Video Production for Good?

February 16, 2021 Remote Video ProductionVideo Production

The production industry – like most industries – was hit hard by the global coronavirus pandemic. During the first few weeks, production projects across the nation, ranging from big-budget motion pictures to live conferences, were coming to a complete and…

What Does a Production Company Do?

January 28, 2021 Video Production

A production company is responsible for the creation of all kinds of video content, which can range from feature films, TV shows, music videos, shareable content for social media, ads and commercials, short films, and much more. They will oversee…

How We Developed Our Remote Video Production Kits

December 21, 2020 Remote Video ProductionVideo Production

At the start of the COVID-19 pandemic, we needed to quickly create a workflow that included options for remote video production. Our team came up with a solution in the form of our remote production kits, which remain unlike anything…

How We Did It: Overstock Made for TV

December 17, 2020 Remote Video ProductionVideo Production

We recently completed a project with Overstock for their holiday commercial. Mike Sorrentino and Omar Lopez Jr., our Director of Photography, discuss some of the challenges and benefits of working in a remote production environment for broadcast television. Check it…

How We Did It: Nickelodeon & Abercrombie Kids

December 9, 2020 Remote Video ProductionVideo Production

Our production crew recently completed a project with Nickelodeon and Abercrombie Kids where, due to COVID restrictions, every person was in a remote setting. In the video below, we chat with our Director of Photography, Omar Lopez Jr., about some…

Types of Remote Video Production: Hybrid vs. True

November 1, 2020 Remote Video ProductionVideo Production

Since the on-set of the coronavirus pandemic, we needed to quickly discover new ways to produce content while ensuring the safety and health of everyone involved. There are two forms of remote production that have allowed us to do this…

Create Instructional Videos with Remote Production

October 20, 2020 Remote Video ProductionVideo Production

When the COVID-19 pandemic hit, remote work became a new normal for a vast array of industries, including video production. Crew members are able to capture high-quality video with zero in-person contact between staff or talent. In fact, remote production…

is remote production the new normal graphic

Is Remote the New Normal for Video Production?

September 17, 2020 Remote Video ProductionVideo Production

Working remotely from our home offices is by no means a new concept. Many companies were allowing their employees to work remotely long before the COVID-19 pandemic struck and turned the world upside down. When the coronavirus hit, many scrambled…

Benefits of Remote Video Production

August 14, 2020 Remote Video ProductionVideo Production

With the outbreak of COVID-19, a lot of businesses needed to quickly pivot into work-from-home situations, including video production companies. Agencies were forced to suddenly halt and shut down their current productions, or drastically reduce the amount of staff involved…

What is a Production Company? [+ Other Frequently Asked Questions]

July 21, 2020 Video Production

A production company produces visual or audio entertainment, such as film, plays, radio content and television programs. They create video content from start to finish – whether this be in the form of a feature film, short film, social media…

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Video Production