Animation & Motion Graphics Services
The power of animation and motion graphics in today’s digital world cannot be overstated. When we combine the right visuals and sound with your brand strategy, it can have an impactful and lasting effect on your audience.
From creating custom-designed animations and motion graphics associated with logos, titles, and other elements of your brand identity, to full-scale animated explainer videos, Sorrentino Media has the experience and expertise to bring your ideas to life.
Motion Graphics
Motion graphics are intended to enhance your videos and make them more engaging. We use animations, text, and other visual elements to create a dynamic and captivating video that keeps your audience hooked. Our team has years of experience in creating 2D and 3D motion graphics for a wide range of industries, including healthcare, finance, education, and more.
The choice between 2D and 3D motion graphics depends on the type of content that needs to be created and the desired visual style.
2D Motion Graphics
Involves flat, two-dimensional objects that move on a single plane.
They can be used to create simple animations such as logos, titles, and infographics.
Ex: A video animation of a company’s logo that fades in, moves across the screen, and fades out.
3D Motion Graphics
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Involves objects with depth and volume that can move in a 3D space.
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They can be used to create more complex animations such as product demonstrations, architectural visualizations, and character animations.
Ex: An animated video that showcases the different features of a product from multiple angles.
Animation
After an initial consultation to better understand your vision and goals, we work on the storyboard and character designs. Our team pays attention to every detail to ensure that the final product exceeds your expectations.
3D animation tends to be more complex than 2D animation due to the additional dimension and the need to create realistic lighting, textures, and movements. It can also achieve a high level of realism due to the use of advanced digital tools and techniques.
Kinetic Typography
This animation technique involves moving text to create a visually appealing and engaging video. When the moving text is combined with other motion graphic elements, it can help emphasize and enhance the meaning and emotion behind the words on the screen.
Kinetic typography can be used to create a variety of effects, such as:
Emphasizing key words or phrases
By animating specific words or phrases, kinetic typography can draw the viewer’s attention to the most important parts of the text.
Creating a mood or tone
By using different fonts, colors, and animations, kinetic typography can convey a particular mood or tone, such as excitement, humor, or drama.
Enhancing the meaning of the text
Kinetic typography can add another layer of meaning to the text by using animations that reflect the content of the words, such as using images or icons to illustrate concepts.
WHY CHOOSE US?
We’re not just committed to delivering high-quality work that meets your needs and exceeds your expectations; we genuinely love and take pride in what we do. We have a team of exceptionally skilled and experienced artists who are passionate about their work.
We also understand that every project is unique, which is why we offer customized solutions tailored to your specific needs. Our team works closely with you to ensure that we capture your vision and bring it to life.
Animation & Motion Graphics FAQ
One of the advantages of motion graphics is that they can convey complex information in a simplified and visually appealing way. They can also be used to create explainer videos that demonstrate how a product or service works, or to highlight the key features and benefits of a brand.
Another advantage is that they are highly customizable. They can be tailored to match the branding and messaging of a company, making them a valuable tool for building brand recognition and awareness.
Kinetic typography can be used in a variety of contexts, such as:
Video intros and outros
Title sequences for films, TV shows, or online videos
Promotional videos and advertisements
Explainer videos and tutorials
Music videos and lyric videos
Yes, there is a difference between motion graphics and animation. Motion graphics generally refer to the use of graphic elements or text that move onscreen to create an engaging visual story. Animation, on the other hand, involves creating characters or objects that move in realistic ways. Both motion graphics and animation can be used to bring ideas to life, but they have different applications and uses.
Brands We've Worked With
